Beat the Heat of Giant Competitors
It is intimidating for a starting entrepreneur to compete with multi-million or multi-billion companies and corporations likened to the story of David and Goliath. Large companies or giant corporations have incredibly unlimited resources, but they also possess huge bureaucracy, making them a lot slower, especially when it comes to customer service. Differentiate yourself from bigger companies by instilling a culture of fast speed customer service through prompt answering of calls and emails, delivering of samples within days or weeks instead of months, and train team of phenomenal customer service and technical service personnel who are empowered to make smart decisions on the spot.
Even if you always get “no” from customers, it is important to take a risk and be brave to search for potential clients, and take care of them when they turn to you because this is what giant companies miss, they take their clients for granted. Once you have even the smallest chance, handle it properly and rock it with your great performance. Of course, it is obvious that you are a small business, but you don’t need to act like one, you can create your own strategies, be resourceful, unique, and innovative and eventually succeed, even though your competitors invest millions on research and development. For any nature of business you have, being an entrepreneur means possessing smart decision-making, confidently execute success, and believe in the greatest power of optimism and self-fulfilling prophecy backed up with hard work, patience, perseverance, research, and the right attitude. Many large corporations may actually be tone-deaf and they may not actually know how to listen to what their clients want, and there are a lot of times that they still have off-the-shelf products and outdated services that customers are complaining about. This is the best time to show consumers that you are willing to take care of them and do your best by availing your products and services and that something new or small should not be a basis for turning you off. Above all, it is essential to listen to what your clients say, taking into consideration their suggestions and opinions.
Remember that things do not happen overnight, so it is important to offer a personalized service not just to your customers but also to your employees because surely you have the best of all the small business 401k plans, but you need to offer your employees hold a responsibility, create a difference, and feel like a person, not just a number. As long as you have good quality products and services, do not allow to be bullied by larger companies when they put up their business beside yours because you can concentrate on your own without cutting down your price.